Avenir Creative

Brand Strategy & Identity

After a decade in hospitality design, Chicago-based interior design firm Avenir Creative was ready for an identity that better reflected its approach to design and storytelling.

I worked with founder Julie Purpura to develop a new visual identity inspired by mid-century Italian manufacturing, classical architecture, and Brutalist design. The result balances precision with personality, giving Avenir a distinct and flexible identity that reflects both its history and where it's headed.