![](https://freight.cargo.site/t/original/i/8b65b0aad91ce44e9f62c823c181f6c3a83a3677cb4b4b6bd3a2900353825342/MiniMott_MainLogo.png)
Mini Mott
The team at Mott Street wanted to open a casual spot to serve their famous burger and explore more eats, like katsu sandos or house-made soft serve on taiyaki cones. Rooted in consistent modular forms and with a nod to classic diners—Mini Mott’s visual identity was born.
Services ︎︎︎ Branding, Art Direction, Graphic Design, Packaging, Illustration, Signage, Environmental, Production
![](https://freight.cargo.site/t/original/i/37c5d2ca23768bcb2d6d3cb86d58243856adbae448b76915eed4732be9e25d0f/MiniMott_Trays.jpg)
Mini Mott’s visual identity is built on three shapes—the wedge, square, and circle. Using these forms in a modular system, we’re able to create a whole library of words and images.
︎︎︎ A variety of logo assets.
A custom interior sign using rose gold mirrors and white neon. ︎︎︎
![](https://freight.cargo.site/t/original/i/de687e0309d5801b5866eb0af2ce825e225701d5a67de61aedc6d824828331f9/readerchicago-minimott_1_.jpg)
![Paper menus for food and drinks](https://freight.cargo.site/t/original/i/370386362f7666644db85b6d45c7193dc5490e09eeafc593b1ebeeed9553ecb7/MiniMott_PaperMenus.jpg)
![Digital menu boards](https://freight.cargo.site/t/original/i/4861e23bc138d016ca9c3d527fe302fcfd1416026af2aeb5860922b48eaaa1cc/MiniMott_DigSignaage_WorkingFile.jpg)
![A render of a proposed exterior sign](https://freight.cargo.site/t/original/i/19995078b7fa9f7192f0d2ba2ed89354ed996968398945308bd40063a5568db1/MiniMott_Square_Sign.jpg)
![Another option for exterior signage](https://freight.cargo.site/t/original/i/c6c9aa193fc1bcca8d1a223f3adf09c2752330fbffd444e0d3f3fc5f89530853/MiniMott_Circle_Sign.jpg)
![](https://freight.cargo.site/t/original/i/1e15171d35473e468b3925394f5878fc3cc2beb3e36faebeef231c14239774ce/MiniMott_Pins.jpg)
Illustrated typography and enamel pins created using the three Mini Mott shapes.
Watch Mini Mott’s feature on The Grid — a weekly show exploring Chicago's neighborhoods with host Ji Suk Yi.