The team at Mott Street wanted to open a casual spot to serve their famous burger and explore more eats, like katsu sandos or house-made soft serve on taiyaki cones. Rooted in consistent modular forms and with a nod to classic diners—Mini Mott’s visual identity was born.
Services ︎︎︎ Branding, Art Direction, Graphic Design, Packaging, Illustration, Signage, Environmental, Production
Mini Mott’s visual identity is built on three shapes—the wedge, square, and circle. Using these forms in a modular system, we’re able to create a whole library of words and images.
︎︎︎ A variety of logo assets.
A custom interior sign using rose gold mirrors and white neon. ︎︎︎
Illustrated typography and enamel pins created using the three Mini Mott shapes.
Watch Mini Mott’s feature on The Grid — a weekly show exploring Chicago's neighborhoods with host Ji Suk Yi.
Thank you to the wonderful team of Chef Edward, Jenny, Vicki, and Nate at Mini Mott. And thank you Casey Vanderstel for the photography. ︎