United Center Fan Shop
Creative Direction & Environmental GraphicsThe Chicago Blackhawks approached me to help develop the branded experience for the newly renovated United Center fan shop, which they share with the Chicago Bulls.
With merchandise changing depending on which team is playing, the space needed a flexible visual approach that could work for both teams without favoring either.
I developed a graphic system that extends across the storefront, drawing fans from the concourse into the shop. The result is a bold, adaptable design that gives the space its own identity while accommodating both teams.
The final design spans 85 feet and includes four graphic variations, creating a flexible system that can adapt to different applications throughout the space.
Services︎︎︎
Creative Direction, Environmental Graphics, Signage
Credit︎︎︎
Lucy Hewett,
Photographer
Inspiration
Our solution was an 85' long adaptable design, translated into four styles.
