Wayup
Wayup is an alt-beverage brand, dreamt up by The Hopewell Brewing Company. As an established brewery, they wanted a new space to play that allowed them to explore their curiosities beyond beer. Piquette, kombucha, hard seltzer, or something else—Wayup is their playground for all things ‘not quite beer.’
Services︎︎︎ Branding, Art Direction, Packaging, Graphic Design, Illustration, Print Production, Copywriting, Strategy, Social Media Planning
We set out to create a brand that evoked an atmospheric journey and encouraged curiosity and wonder—which was achieved through playful type, glossy illustration, and dreamy copy.
Illustration is a central part of Wayup’s visual identity, creating a joyful and dreamy world to explore while you sip away. Using metalized film, subtle spot varnish, and a wavy die cut—there are playful and thoughtful discoveries with every turn of the can.
Photography courtesy of Jack X. Li
︎
“Working with Blank Studio has been a dream. We so appreciated the holistic and thoughtful approach to our package design, and are thrilled with the final product.”
Samantha Lee, Hopewell Brewing Co.
“Working with Blank Studio has been a dream. We so appreciated the holistic and thoughtful approach to our package design, and are thrilled with the final product.”
Samantha Lee, Hopewell Brewing Co.
We crafted a social media launch plan to help introduce the brand in a way that kept the audience curious and energized.
To create some structure around flavor naming, we developed simple guidelines that would ensure consistency for future beverages.
A big thank you to the talented crew of Samantha, Stephen, Jonathan, and Jake at Hopewell, illustrator Julia Dufossé, and photographer Jack X. Li. ︎